I Dig Denim
I dig denim is a Gothenburg based denim brand for kids between 2-15 years founded in 2009 by designer Hanna Clavegård. As of today, I dig denim is represented in 23 countries worldwide, selling in 150 carefully selected stores, among others NK department store in Sweden and Barneys New York.
Key Identity in which Cool, Natural and Stylish are the core values!
"Our belief is that what you wear reflects your personality and we think it’s important that you feel
comfortable in your clothes. Therefore, we have carefully considered every detail and our collections
for kids and women are characterised by good quality, perfect fit, and unique washes. The inspiration comes from the wild elements of the Swedish west coast – the sea, rocks and open skies – which are ever present and reflected in the colour schemes and fadings of the fabric.
The collections are based on denim and completed with pieces in soft fabrics and shapes. Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression. I dig denim stands for a natural yet cool look."